A statement we couldn't agree with more! If you are not consistently reminding your target market that you are actively doing business, the harsh reality is, they will forget about you and go elsewhere.
Business cards are a pretty standard way of doing this. The majority of businesses will have business cards that help clients remember and connect with them. However, many are now realising that promotional products are key to getting ahead of the competition.
Promotional products have been a popular choice for building brand recognition during marketing campaigns for many years and rightfully so. A study conducted by the British Promotional Merchandise Association (BPMA) in 2012 surveyed approximately 15,000 people all of whom had received a promotional product for free the previous year, results can be seen below.
5 reasons why you should you buy into promotional products!
1. Increase Visibility
Promotional items are the ultimate, inexpensive way to increase your brand exposure. Depending on which products you decide to purchase, be it a pen or a mug, every time your customer signs their name or makes a cup of tea - they will use your product and think of your brand!
2. Reach New Customers
Everyone loves a freebie, at trade shows and events attendees will actively seek out the booths or exhibitors who are offering these! A cotton shopper bag or fluorescent sports bottle aren't things we tend to go out and buy for ourselves, but wouldn't it be really handy to have them ..?
3. Low Cost, Lifelong Promotion
By investing a small amount in promotional products they will deliver brand recognition for many years to come! They are generally used on a day-to-day basis and have a way of migrating from one user to the next, meaning you can benefit from incremental advertising every time someone picks up your promotional product at absolutely no extra cost!
4.Improve Company Profile
Humans are fickle beings. You give us free things, expect nothing in return and we will view your brand in a more positive light. Simple! People link your company to the promotional item and the good experience you give them. They won't forget you and they might even like you for it!
5. Build Customer Loyalty
Consumers today are more informed than ever before due to the continued growth of the internet and platforms from which they can access it. With so many options and product substitutes available it's important to build rapport to attract and retain customers!
On special occasions like Christmas, a simple gesture like sending clients branded gifts will make them feel valued and in turn more loyal to your company.
If you're interested in purchasing promotional items you're in the right place! At Garment Graphixs we have a wide range of promotion products for you to choose from.